Marketing and commercial development

Within the broader context of developing business, this activity is geared toward optimizing all parameters linked to putting a new product or service on the market, from the earliest stages on through the launch.

Targeted to an existing or prospective target audience, the marketing operations Akela carries out aim to (1) assess and optimize the sales potential of a new product or service and (2) determine the most effective sales channel and techniques. Traditional areas of intervention are

• Business plan
• Market research
• Competitive analysis
• Study of regulations and norms
• Defining the mix
• How to approach the market

As well as :

• Generating business leads
• Communication (press, trade shows...)
• Consumer surveys (expectations, satisfaction...)

While sales operations aim first and foremost to boost sales revenue, they also contribute to a better understanding of the market. Akela can provide services in the following areas :

• Direct sales to a qualified audience
• Sales networks recruitment and animation
• Salesforce animation
• Training